Chu’s prequel and origin story — based on the long-running Broadway musical which debuted in 2003 — she’s Elphaba Thropp (Cynthia Erivo), a shy, misunderstood young woman born with special powers and a viridescent tone.

Hollywood’s Super-Brand Movies, like Wicked are redefining entertainment with bold branding, cultural commentary, and immersive storytelling—ushering in a new era.