Study after study shows has shown emotion makes advertising more effective and memorable. B2B brands have been slow to join ...

According to WFA figures, 80% of brands are concerned about how their creative and media agency partners are using generative ...

Despite being one of the world’s biggest spirits brands, Johnnie Walker is not “eking out inches” of growth and sees plenty ...

Almost a quarter of B2B marketers are actively looking for a new role, while 32% are open to opportunities. Store and/or ...

While the core fundamentals of marketing aren’t susceptible to change, the function is developing rapidly. This means ...

The vast majority (84%) of the 80 multinational companies surveyed, which together represent more than $60bn in ad spend, ...

Infosys has been hard at work embedding AI into the marketing function - and is already seeing the benefits in efficiency, ...

The fully AI-generated ad will replace the original ‘Holidays Are Coming’ on UK TV screens this festive season with Coca-Cola ...

November is Class Pay Gap Day - the point at which people from working class backgrounds effectively stop being paid.

The fast food chain says it needed to “do something different” to cut through while remaining true to its ‘Fancy a McDonald’s ...

As consumer search journeys become more fragmented, with consumers increasingly using social media to discover products, ...

Newly appointed marketing director Caroline Smith says the brand wants to be the biggest player in the toy business with a ...